Digital Printers

The Photoshop E-Book is Available for Download…

My Photoshop E-Book, “Photofinishing with Photoshop”, is now available for purchase and immediate download. It is reasonably priced at $30.

Click Here to Purchase and Download the E-Book…

Have you ever wanted to learn how to make stunning photographic prints at your home or office? Have you tried, but not been happy with the results? Then this unique E-Book is for you.

This is not just another Photoshop E-Book: It is unique because I focus on what makes a good color print, and I will show you how to use the basics of Photoshop to achieve your desired printing results, using your computer and printer.

Who will benefit from this E-Book: If you’re just getting started in Photoshop and Digital Printing, then this book is for you. If you have Photoshop and digital Printing experience, but have been unhappy with the results, then it is time to get back to the basics and learn a system that works.

Here’s what one of my clients recently had to say:

John, I have been working with Photoshop CS2 & 3 for almost 3 years. I am self-taught and I thought I knew a lot about the program. I’ve only studied 9 Chapters in your ebook and I’ve learned about techniques and nooks and crannies in Photoshop that I never knew existed. I’m familiar with some of the material in the book but you explain it in such a way that I look at what I’ve been doing in a different way now. Thanks for publishing this helpful book.

Jim Gillock
Wimberly, TX
  • Over 100+ pages in PDF Format
  • Organized in a unique system for ease and speed of learning
  • Many illustration, examples, and tips
  • Based on “Real Life” examples

You can download a Sample Chapter, the Preface, and the Table of Contents to see the subjects covered, philosophies employed, and why you should listen to me: Click here for the Free PDF Sample Download.

Click Here to Purchase and Download the E-Book…

Questions? Please call (800-443-9701) or email me – I’ll be happy to answer any questions – I’m here to serve you…


John 🙂

PS – The Video Series that complements this book will be available in Mid-June. Click below to view a Sample Introductory Video…

Click Here to view the Introductory Video

Judging your Color in Photoshop and Digital Printing

photoshop color wheel

“The color in my print doesn’t look right … ”

How many of us have heard this from other photographers, or have said this about our own prints? Let’s go over some basic of Color – then you can color correct with more confidence and accuracy!

So what is Color? The dictionary defines it as the quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light.

Three more definitions: Hue is a single color cast or color name, Saturation is the amount, intensity or purity of a Hue, and Color Correction is correcting an imbalance in the color cast(s) of an image.

Let’s also introduce you to the primary colors – Red, Green and Blue – and their corresponding opposite (complementary) colors – Cyan, Magenta, and Yellow. A simple example: To correct for an image with an overall blue cast, you would add it’s opposite (complimentary) color to bring the color balance back to where it needs to be – in this case, add Yellow to correct a Blue cast. You can use the “Color Wheel” above to help you with this.

A very important tip: When judging for proper color balance in your print, look for “neutrals”, such as white or grays – correct those colors, and the rest of your print will generally fall into place.

Here’s an example: Let’s say you have an image of your house, which has white shutters. Look at the sidewalks (gray) or the shutters (white) – correct those, and the rest of the overall color balance will typically fall into place.

How about you? Got any color correction tips to share? Let’s hear them!


John 🙂

July 2020
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